October 2, 2020
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We Need to Reimagine the Virtual Event Experience

It goes without saying, but the events industry has been forced to rethink everything about their businesses. Trying to predict when things might return to normal is a fool’s errand, but I would be surprised if the industry can recover for much of 2021.

Although virtual events have become the go-to approach for everyone, I find many events are looking at their live strategy and taking the exact same structure, but making it virtual.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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