We Need to Reimagine the Virtual Event Experience

It goes without saying, but the events industry has been forced to rethink everything about their businesses. Trying to predict when things might return to normal is a fool’s errand, but I would be surprised if the industry can recover for much of 2021.

Although virtual events have become the go-to approach for everyone, I find many events are looking at their live strategy and taking the exact same structure, but making it virtual.