Using Video to Engage With a Work From Home Audience

Earlier this week, I wrote a thread on Twitter that investigated how The Athletic might be at risk with its first year renewals. Click through to read the full thread.

This could be a very tough next few months for The Athletic.

In a time when nearly all major sports are suspended, ~30-40% of The Athletic’s subscribers are up for their first-year renewal.

Here’s why: 1/11

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Using Video to Engage With a Work From Home Audience

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