Using Anchor Content to Grow Audience

The internet is voracious for new content. And no matter how much you create, tomorrow is another day where you need to feed the beast. So, for many of us, we hit publish and then move on to the next piece.

But I think publishers often miss an opportunity with their anchor content. Media companies should view this as foundational. Whereas most of what is published is day-to-day information, the anchor content lasts much longer. So what matters today will likely matter in six months.