July 8, 2022
Members Only

Two Areas Where Subscription Businesses Lose Revenue

Building a subscription business is often not an easy task. It’s not just throwing up a paywall and then sitting back to count your dollars as they come flowing in. It can be a highly complex business. Compared to advertising, subscriptions are a whole other beast.

In 2020, I interviewed Bloomberg Media’s Julia Beizer, who was responsible for building the subscription business. And she said this crucial part:

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