There Needs to Be a Refocus on Quality at Events

Events had become the lifeblood for many media brands leading up to the pandemic. While ads were a struggling business, experiential was the hot topic that could get all sorts of media companies excited. But then the pandemic hit, and that business died away for a while.

Now that the pandemic continuously appears to be behind us (though some reports suggest other parts of the world are starting to see a surge), events are flooding back.