September 16, 2022
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The Potential Limitation of a House of Brands

The key difference between a branded house and a house of brands is, ultimately, which brand reigns supreme. With a branded house, you deal with a single brand (Google), and every product (Gmail, Calendar, Search) layers up to the primary brand. On the other hand, with a house of brands, each product is independent of the next. So, for example, Gillett, Bounty, Pantene, and Oral-B all have unique brands which lead, even though they’re owned by Procter & Gamble.

Typically, a house of brands has unique audiences, branding, and sales strategies. And many of the major CPG companies all have to support unique brands.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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