November 11, 2022
Members Only

The Best First Party Data Comes From Paying Customers

Throughout the years I have written A Media Operator, I’ve offered different ideas about tactics to acquire first-party data. Whether it’s a b2b or b2c brand, getting the correct data has always been one of the most important actions.

But one area many operators forget—especially true for print products—is that the highest value first-party data can be found in your subscriptions.

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