November 11, 2022
Members Only

The Best First Party Data Comes From Paying Customers

Throughout the years I have written A Media Operator, I’ve offered different ideas about tactics to acquire first-party data. Whether it’s a b2b or b2c brand, getting the correct data has always been one of the most important actions.

But one area many operators forget—especially true for print products—is that the highest value first-party data can be found in your subscriptions.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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