The Argument for Registration Before Subscription

Building a subscription business is not about throwing a paywall up in front of readers. The truth is, a paywall is just the tool that prompts users to put their credit card information in. However, if you’re looking to grow your subscription business, it’s important to spend more time thinking about the entire subscription experience holistically.

One area that many publishers can get more innovative with is their registration process. In particular, with free registration as a precursor to the paid subscription.