Building a subscription business is not about throwing a paywall up in front of readers. The truth is, a paywall is just the tool that prompts users to put their credit card information in. However, if you’re looking to grow your subscription business, it’s important to spend more time thinking about the entire subscription experience holistically.
One area that many publishers can get more innovative with is their registration process. In particular, with free registration as a precursor to the paid subscription.
Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.
In this episode, we went through the many different facets of the business, but a few things jumped out to me…