Target Your Churned Subs for Additional Growth

One of the most commonly uttered phrases in business is that, “retaining a customer is cheaper than acquiring a new one.” And if I sit with that statement, it makes a lot of sense because a retained customer has already gotten off zero. Once someone has committed to paying for something, the seller has overcome a massive psychological burden.

And if we dig in more, current customers are often better for a business than new ones. According to BIA Advisory Services: