March 27, 2020
Members Only

Survival Above All Else

Earlier this week, I wrote about how media companies that are feeling pressure to open their COVID-19 content might still be able to grow their subscription business with smart, benefit-driven calls to action.

That prompted a conversation with a founder friend of mine who was thinking about doing something similar. He explained that, if things got particularly bad, he would be inclined to do it. He asked me what I thought of that.

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