March 27, 2020
Members Only

Survival Above All Else

Earlier this week, I wrote about how media companies that are feeling pressure to open their COVID-19 content might still be able to grow their subscription business with smart, benefit-driven calls to action.

That prompted a conversation with a founder friend of mine who was thinking about doing something similar. He explained that, if things got particularly bad, he would be inclined to do it. He asked me what I thought of that.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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