December 17, 2021
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Subscriptions Are a Function of Reader Utility

In the quest for stability and growth, media companies large and small have globbed onto subscriptions as their business model of choice. And for good reason: getting the reader to directly pay for the product is one of the most straightforward models on the planet.

But in the quest for subscriptions, publications forgot a cardinal rule—people typically only pay for something that they want or need. And those wants and needs evolve over time.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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