Paid Growth: A Necessary Tool for Thriving in a Post-Platform Era

There is a snobbish attitude regarding the use of paid growth in newsletters. Publishers that have overly relied on search and social to grow pat themselves on the back that they’ve “organically” grown and tend to look down on those us in the newsletter world who are more aggressive with paid growth.

Not only is this attitude idiotic, but from a survival perspective, publishers will need to become smarter with paid growth if they’re going to hope to thrive in a post-platform world.