June 19, 2020
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Microtransactions: A Theoretically Good Idea That is Practically Really Bad

A while back, I had a reader reach out to me asking my opinion about microtransactions. The company they were looking at suggested that it had agreed to a deal with The Wall Street Journal, where users would be able to pay for one-off articles.

I wasn’t going to write about it because it’s a topic that should have been beaten to death by now. However, with many publications trying to go the paywall route coupled with how many of us solo writers there are, the idea of using microtransactions has started popping up in some of my conversations.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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