Make Improving Page Speed Your End of Year Goal

Earlier this week, I received an email from a software provider that we use saying, “starting November 1st, we’re entering a code freeze.” The logic was simple. Since so much commerce takes place in the last two months of the year and next week there’s a major election here in the United States, pushing new code could cause bugs that interfere in the overall product.

That doesn’t mean, of course, that the company stops working. My guess is that they take this time to recalibrate, identify any issues that should be fixed and deployed in the New Year and focus on some work that they might not have had the chance to get done in the rest of the year.