Over the past few days, I’ve been in Portugal at the FIPP World Media Congress (hence why you received this early today). I participated in a fireside chat about how picking narrower niches is the only path forward for media and that the only operators that are going to win are those that can clearly define who their target audiences are.
Something dawned on me while I was here. Because I am so heavily focused on digital media, I don’t talk to a lot of magazine operators. But there are a lot of them. There are thousands of magazine brands here in the United States alone, not to mention all of the other publications around the world.
