Linear Commerce for B2B

There has been plenty of ink spilled over the past couple of years—here and at other publications—about the content to commerce business, otherwise known as linear commerce. According to Web Smith, the Law of Linear Commerce is:

The lines of demarcation between media and commerce are fading. For the brands that are most suited to the modern retail economy: media and commerce operations work to optimize for audience and sales conversion. This is the efficient path for sustained growth, retention, and profitability.

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