April 12, 2024
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Hodinkee Isn’t a Case Study in the Failure of Content-to-Commerce; It’s An Example of Poor OpEx and COGS

While we continue to leave the pandemic behind us, there’s no denying that decisions were made during that period based on a fundamental belief in a massive paradigm shift. This was the era of people dropping tons of money on NFTs, Pokemon cards selling for extremely high prices, and people really getting into different kinds of collectibles.

And watches were no different. According to the WatchCharts Overall Market Index, which is comprised of “60 watches taken from the top 10 luxury watch brands, sorted and weighted by transaction value,” the Index went from 27,335 in January 2021 to 47,604 in March 2022. As of March 2024, we’re only up to 29,455. That’s only a CAGR of 2.5%.

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