Have Newsletter Recommendation Engines Created a Bubble?

When Substack started to pick up steam during the early pandemic, conversations started talking about “peak newsletter.” Everyone and their mother launched a newsletter.

And for the most part, what I expected to happen did. Many of these newsletters died while a few of them went on to become interesting media properties. But this made sense. It’s easy to write for four months. It’s hard to write for four years (which for AMO is two months away).