April 17, 2020
Members Only

For Publishers With Paid Products, Now Could Be a Good Time to Spend

After last week’s analysis of companies making a bigger push to revenue sources that are closer to the consumer’s transaction, I started thinking about this in more detail.

With ad rates dropping, I wondered… While this is absolutely a liability for many publishers, I couldn’t help but feel that there was also some opportunity buried in the numbers.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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