Figuring Out What to Charge for a Subscription

One of the most common questions I get asked is, “Why do you charge $200 for A Media Operator?” It’s also one of the questions I least like getting primarily because it makes me look a little unsophisticated.

The story goes, I was about to get a new boss at my last job, I didn’t want to have to explain why I had a side hustle, and so, I very quickly decided to launch the subscription. Everyone on Substack at the time was charging $100 per year (or $10 a month) and so, that was going to be my price.