Even More Focus on Cash Flow When Economy Turns

The first thing many operators, CEOs, and CFOs, do when they turn on their computers is to check their cash flow. How much money is in the bank, how much came in overnight, how much is in accounts receivable, etc.

At some point, the CEO might start trusting their CFO to handle it for them, but my guess is they’re always aware of the money situation. And the reason is simple. There are only two main ways a business shuts down: the team gives up, or money runs out.