March 24, 2023
Members Only

Does More Content Necessarily Mean More Traffic?

The debate over more content did not start with the internet. For decades, there has been pressure to create more content in a bid to increase revenue. With ad markets turning once again, digital publishers are forced to ask themselves the question, “if I publish more, will I make more money?”

Before the internet crushed the magazine business, there was a trend to deliver bigger magazines. As Benedict Evans writes in his deep report on the 75 years of US advertising:

Continue Reading with AMO PRO

Become a member and receive even more analysis & insights.

Existing member? Log in here

  • Members Only Articles & Insights
  • Tuesday Newsletter
  • Friday Newsletter
  • Podcast Transcriptions
  • Private Slack Community
  • Invites to Member-Only Events