Does More Content Necessarily Mean More Traffic?

The debate over more content did not start with the internet. For decades, there has been pressure to create more content in a bid to increase revenue. With ad markets turning once again, digital publishers are forced to ask themselves the question, “if I publish more, will I make more money?”

Before the internet crushed the magazine business, there was a trend to deliver bigger magazines. As Benedict Evans writes in his deep report on the 75 years of US advertising: