It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of it all, we’ll find ourselves in a place of agreement. And for those who have read me for a while, I like to ask these dark questions from time to time.
As a newsletter writer about the business side of media, I, of course, believe all of this does matter. Creating great ad products, thinking about intelligent audience development strategies, building ultra-fast websites, and having all the analytics you need to make decisions are all crucial to building a thriving media business.
Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.
In this episode, we went through the many different facets of the business, but a few things jumped out to me…