Does Any of This Actually Matter?
It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of it all, we’ll find ourselves in a place of agreement. And for those who have read me for a while, I like to ask these dark questions from time to time.
As a newsletter writer about the business side of media, I, of course, believe all of this does matter. Creating great ad products, thinking about intelligent audience development strategies, building ultra-fast websites, and having all the analytics you need to make decisions are all crucial to building a thriving media business.