January 28, 2022
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Data Is Good; Decisions Are Better

Years ago, I was working with a developer on setting up Google Analytics on a relaunched website. We were talking about what we were going to tag on the site, and he said, “I can get you as much data as you want, but you won’t actually use it all, so let’s figure out what you actually need.”

That conversation stuck with me for two reasons.

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