August 13, 2021
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Creators Need Niche Partners, Not Generalists

Being a creator and a media executive during this time of heavy investment in the creator economy space has been an incredibly enlightening experience. By day, I run a business and understand the importance of a diversified team of people that specialize in doing things they excel at. But by night, I am stubborn and feel the need to own everything.

This is why I had to put my podcast on hold. On Mondays, I would record a podcast and then write my newsletter. On Tuesdays, I would edit the podcast and write a piece about it. On Wednesdays, I would publish and try to promote the podcast. On Thursdays, I wrote another issue of my newsletter. And then I had the weekend.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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