December 4, 2020
Members Only

Community Doesn’t Work At Scale

For many subscription-first publications, the content is the primary means of getting a user to sign up and pay. That’s the expected behavior and it makes perfect sense.

But is that enough? Should large publications be trying to move into more than just a content for dollars business? In other words, should they be trying to figure out how community factors into everything.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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