Changes to Sales Behavior and the Impact on Lead Gen

If you’ve got any say in allocating budget, I’m positive that your inbox is full of sales outreach. It comes with the territory. Everyone has the latest offering that will revolutionize our businesses.

A driver of all this outreach is the traditional lead gen campaigns that publishers run for their partners. “Attend this webinar where you’ll learn about X,” the landing page says. “Just check this mandatory box where your email will be shared with the sponsor.” Everyone checks the box, the email is shared with the sponsor, and your inbox starts getting one more sales email.