October 9, 2020
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Building Partnerships With Your Industry’s Trade Associations

I’ve been thinking a lot about trade associations since they came up in my piece on Tuesday and in last week’s podcast with Industry Dive’s Sean Griffey.

Trade associations are interesting because they are founded and funded by the businesses that operate in that industry. In my opinion, that makes them highly questionable from an informational perspective. Nevertheless, they are a huge business.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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