October 9, 2020
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Building Partnerships With Your Industry’s Trade Associations

I’ve been thinking a lot about trade associations since they came up in my piece on Tuesday and in last week’s podcast with Industry Dive’s Sean Griffey.

Trade associations are interesting because they are founded and funded by the businesses that operate in that industry. In my opinion, that makes them highly questionable from an informational perspective. Nevertheless, they are a huge business.

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