October 28, 2022
Members Only

Building and Monetizing Research Panels

Most of us have used surveys in one shape or form at our publications. These surveys ask many questions to understand better who is reading or watching our stuff. For example, I’ve been building one for AMO, so I can go to advertisers and tell them who might see their ads.

And for the most part, this is how surveys are deployed: get data about the audience for your media kits.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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