October 28, 2022
Members Only

Building and Monetizing Research Panels

Most of us have used surveys in one shape or form at our publications. These surveys ask many questions to understand better who is reading or watching our stuff. For example, I’ve been building one for AMO, so I can go to advertisers and tell them who might see their ads.

And for the most part, this is how surveys are deployed: get data about the audience for your media kits.

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