One of the core reasons startups are able to disrupt larger companies is because of their ability to quickly shift focus if need be. In every other story published on tech-related pubs, the word pivot was thrown around to demonstrate how founders were doing everything they could to find product market fit.
Change is difficult, especially as businesses become more ossified. That’s not inherently a bad thing, of course. The only way strong operations can be created is if the same thing is done day after day. The hub and spoke/house of brands media models is one that can only be accomplished by a business that has experience.