September 15, 2023
Members Only

B2B Versus B2C is an Antiquated Comparison

When I set out to create the AMO event, I wanted to first understand if I had a thesis. I looked at the landscape of media events and saw something interesting. On one side, you have Digiday with its Digital Publisher Summit. This is very much focused on consumer media with a heavy reliance on programmatic advertising. On the other side, you have BIMS, which is a b2b-focused media event.

The two sides of media were not really talking. And I found that odd because media is changing. The differences between consumer and b2b media were narrowing. It’s not obvious at first because people tend to get hung up on the content. However, if we take a step back and look at the trends that are playing out, there will be complete overlap between how you run a b2b and consumer media company.

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