Imagine this scenario… you’re running a media company, seeing nice growth, audience is happy, and revenue is up. You happen upon another media company—perhaps a direct competitor or in a tangentially related topic—and decide that you want to own it. So, you sit down, run the numbers, and determine what you should pay for it.
This, ultimately, becomes a discussion about potential synergies. And in most M&A, there are three main types of synergies: