Are There Scenarios Where AI Should Be Used to Create Content?

Any technological innovation that lasts has the ability to do good and evil, often at the same time. Social media has allowed us to connect with people worldwide (I’ve built friendships on social media) while also negatively affecting people’s emotional well-being. As a society, we are better because of social media, I think, but we will be simultaneously being worse off.

The advent of generative AI is precisely the same. It will likely destroy many media companies as more content is consumed in the answer versus on a publisher’s website. At the same time, it introduces a lot of potential value to those same publishers from a content perspective.