There has been an increasing interest in online courses being a new driver of revenue for media companies, with some making news over the past few months about their offerings.
It’s not a new concept. In 2012, The New York Times called it “The Year of the MOOC,” which stands for massive open online courses. There were so many online courses. Colleges and universities got involved. Soon they were offering accredited certifications for a relatively low fee. It was all very big.
Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.
In this episode, we went through the many different facets of the business, but a few things jumped out to me…