Advertising Reliant Products Are Getting Hit Right Now

The writing has been on the wall for a while now, but we’re starting to see some of the early signs of the impact Apple’s removal of IDFA (its tracking tool) from iOS 14.5.

On Thursday, Snap announced its earnings and it missed on its self-guided revenue target, so naturally, the market reacted. But the reasoning for the revenue miss was obvious. According to CNBC: