November 20, 2020
Members Only

A Subscription Business Is Not Just a Paywall; It’s a Complete Marketing Strategy

The pivot to paid has been interesting to watch over the past couple of years. Media companies have recognized that they should actually think about monetizing their relationship with the reader in a direct way.

While I hate the phrase DTC media, the fact that media companies have taken ownership over their monetization for the first time in a long time is good to see. In our wanton pursuit of fast scale, we forgot how important the customer actually is.

Ben Clymer is founder and CEO of Hodinkee, a media and commerce company dedicated to the luxury watch market. What started as a personal blog thanks to a watch from his grandfather has turned into a highly respected business that can sell millions of dollars in watches in minutes.

In this episode, we went through the many different facets of the business, but a few things jumped out to me…

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