1st-Party Data, Reporting, and Improving Advertiser Retention

The second half of 2023 is only a week away and that means my one-man operation is working to fill all available sponsorship opportunities across A Media Operator. And so, I’ve been doing a lot of outreach to new prospective partners.

One response—positive in nature—jumped out at me and is worth digging into because I think it’s something we often forget as operators. This individual who had once been in b2b sales said: