Jack Marshall

The benefits of value-based subscription pricing

By Jack Marshall • January 26, 2022

Value trumps price when evaluating subscription monetization tools

By Jack Marshall • January 12, 2022

News publishers diversify as demand for news subscriptions dwindles

By Jack Marshall • January 5, 2022

Subscription publishers got a reality check in 2021

By Jack Marshall • December 17, 2021

FTC click-to-cancel demands create headaches for some publishers

By Jack Marshall • December 6, 2021

Publishers are reconsidering Google AMP

By Jack Marshall • December 1, 2021

Retention discounts aren’t just about retaining revenue

By Jack Marshall • November 29, 2021

How Substack has grown the market for subscriptions

By Jack Marshall • November 22, 2021

SEO strategies for paywalled content

By Jack Marshall • November 12, 2021

The Great Rebundling: Media companies are acqui-hiring independent newsletters and publications

By Jack Marshall • November 8, 2021

Why subscriber churn isn’t always bad

By Jack Marshall • October 21, 2021

Product names can hinder subscription growth

By Jack Marshall • October 6, 2021

Paywalls could impact search traffic after Google update

By Jack Marshall • October 5, 2021

Comparing server-side and client-side paywall technology

By Jack Marshall • September 3, 2021

Onboarding subscribers

By Jack Marshall • September 2, 2021