Articles

June 28, 2022

The Tough State of Local Advertising

We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it’s interesting…

June 24, 2022
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Does Any of This Actually Matter?

It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of…

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June 7, 2022

The Easy Liquidity is Gone

There’s something special about a lock-up period. After a company goes public, most shareholders are “locked” from selling their shares. This ensures…

May 27, 2022
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The One-Two Punch of 1st-Party Data

For years, knowing your audience wasn’t a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with 3rd-party cookies anyway, the publisher didn’t really care. Or, if they cared, they didn’t have the will to overcome the competitive disadvantage they found themselves in.

May 20, 2022
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The Argument for a Freemium Model

The dream of the internet died when people realized that, while information might want to be free, it’s also expensive to create.…

May 13, 2022
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Incentivizing Balanced Growth

I’ve been thinking a lot about growth over the past few weeks. I went to the Omeda conference last week, and it…

May 3, 2022

The Pivot to Advertising Has Begun

Subscriptions are unbelievable. You have recurring revenue that, ideally, compounds month after month. Nothing else matters because you have growing subscriptions. And…