Articles
Media’s Thinking About Social Media Should Change
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Largest Newspaper Brands Keep On Growing
It’s fascinating how the biggest digital success stories over the past decade have been the media companies that were going to be…
Is a Bird in the Hand Really Worth Two in the Bush?
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Hits Drive Subs; Library Retains Subs
Churn is a natural part of running a subscription business. In the streaming world, user behavior is developing where a large percentage…
Data Is Good; Decisions Are Better
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There’s Gold in The Evergreen
One of the big mistakes that media companies large and small make is they focus most of their energy on the next…
Figuring Out What to Charge for a Subscription
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Will Investors Keep Making the Same Mistakes?
“Those who cannot remember the past are condemned to repeat it.” Philosopher George Santayana is credited with this quote. As I have…
The Problems That We Try to Solve With Community
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Confidence in Media Business Is Rising for Good Reasons
If you spent time in the media business over the past 10 years, optimism and confidence are not words that you’d hear.…
The Athletic Story Comes to an End
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Two Things I’m Watching in 2022
I hope everyone had a great end of the year. It was good to take some time to recharge, clear the head,…
Subscriptions Are a Function of Reader Utility
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Vox and Group Nine Merger Is a Smart Deal For All Involved
First scooped by The Wall Street Journal and then confirmed by the companies, Vox and Group Nine are merging. According to the…
Lead Gen Is Great, But Also Addictive and Misses Major Opportunity
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BuzzFeed Stumbles, But Doesn’t Fumble As It Goes Public
Day one of BuzzFeed being public is now complete. While I doubt this is what the executive team had in mind, one…
Is There An Opportunity in Magazines?
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Does TikTok Create a Second Pivot to Video?
Anytime I think about publishers creating native video on social media platforms, I’m reminded that the pivot to video has its own…