Articles

January 9, 2024

What’s Next for The Messenger?

It’s now the second week in the new year, which means we should all be back at work by now, right? Good,…

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December 19, 2023

Axel Springer Makes an AI Deal

Welcome to the very last Tuesday edition of A Media Operator for 2023. I suspect no one is going to care about…

November 21, 2023

BuzzFeed Shuts the Door on Scale

I’m particularly excited about today’s newsletter because halfway down, I’ve got a rare op-ed. I think it’s a great read digging into…

November 14, 2023

Will G/O Media Be Dead Soon?

If the last few months have been all about asking you to buy tickets to the AMO Summit, now the ask is…

November 10, 2023
Members Only

Using Third Parties to Backfill User Data

In media, being able to break down your audience into specific segments increases your ability to monetize. For example, if you are…

November 7, 2023

Building for a Loyal User Base

If you’ve read AMO for any extended period of time, you know the thing I talk about more than anything is 1st-party…