Articles
Austin Rief on Morning Brew Becoming More Than Just a Newsletter
We discussed the specific metrics they track, how Austin thinks about business models for creators and where he sees Morning Brew going.
HousingWire Expands Into New Vertical With Niche Media Playbook
One of the nice things about niche media is the ability to use a trusted playbook to expand into new verticals. If…
From Individual to Brand: Why The Transition Matters
Over the past 12 months, there has been a proliferation of tools targeted to creators looking to build their own solo media…
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Adam White on Building The Politico of Sports
We discussed how Front Office Sports got its start, early unique deals and how he sees Front Office Sports becoming the Politico of Sports.
Is a Wirecutter Subscription A Smart and Necessary Play?
It looks like Wirecutter is looking to hire a Director of Marketing to, in part, help the company build out a subscription…
The DNA of a Company Matters And Breaking It Is Nearly Impossible
Who you are as a business matters. It explains a lot about the approaches taken to accomplish things and what the priorities…
Brian Dolan On His Multiple Careers in Media
We discuss his previous company, MobiHealthNews, his new newsletter & market research business and advice for other operators.
Was Vox’s Audience Contribution Strategy Wrong?
In April, as companies were starting to grapple with the reality that advertising budgets likely going to stay depressed for some time,…
Announcing The New Podcast & Celebrating A Year of A Media Operator
Please excuse this unexpected and somewhat introspective email on a Sunday, but I wanted to send a quick note to celebrate a…
How New Products Can Help With 1st-Party Data Collection
Ever since Apple announced that it would start erasing 3rd-party cookies with ITP, there has been a slow, but very steady countdown…
The New York Times Is A Competitor To All Local Newspapers
When celebrating the success of media, it’s impossible not to mention The New York Times. It has passed 6 million subscribers; it’s…
Two Ways to Identify Organic Search Opportunities & Using Q&As to Build Traffic
Throughout my career working with websites and in media, there have been a ton of different ways of building audience. Every few…
Local Media Creates a Super Sports Bundle
When I think about local sports news, I remember my grandfather walking to the corner store and buying the New York Post…
Taking Care Of Your Email List
The email list is one of the most important parts of a media company. It’s one of the few permissioned push strategies…
Is Substack a Media Company or a Technology Company?
These days, it seems every media company wants to be a technology company (and shouldn’t be) and every technology company thinks they…
Tracking the Analytics That Actually Matter for Your Publication
Depending on where you sit in the media organization, analytics are either one of the best or worst areas you have to…
Podcast Revenue Expected to Be Up Despite Loss of Commuting Caused by COVID-19
When COVID-19 first hit, one of the big concerns was that podcast downloads were going to drop. The commute was over. When…
Twitter Wants Subscriptions and My Thinking On Platforms and Publishers
The constant love/hate relationship between publishers and platforms can, at times, feel nauseating. In one breath, we’re in love with a new…