Articles
The Era of Traffic Is Officially Over
We are approaching that time when registration for the upcoming AMO Summit shuts down. I’m printing badges ahead of time, which means…
Integrating Events Into Lead Gen & Advertising Campaigns
You can tell a lot about the DNA of a company based on what the sales team likes to sell. Are events…
Being #1 in a Market Matters in M&A
Today’s piece is going to be a fun one because it really digs into something many AMO readers care a lot about:…
Join the AMO community
Access premium members-only content and join the exclusive community.
There’s Never Enough 1st-Party Data, Especially With Contextual Targeting
In Austin Powers: International Man of Mystery, we watch as the titular character braces to run over a guard with a steamroller.…
The Creator to Publication Pipeline
There’s a lot of doom and gloom in media these days, what with the rise of generative AI and the demise of…
Does Owning IP Actually Matter?
The ownership of intellectual property (IP) can be an unbelievable asset for a media business. When I think about Disney, which is…
Using Interactive Content Experiences to Grow Your 1st-Party Data
This is a special edition of A Media Operator, sponsored by CredSpark. In these sponsored deep dives, we dig into a specific…
Do Media Companies Need to Feel More Like a Community?
I hope you had a great weekend. With the weather officially changed here in NYC, I really cannot complain. I have a…
B2B Versus B2C is an Antiquated Comparison
When I set out to create the AMO event, I wanted to first understand if I had a thesis. I looked at…
Nonprofit Is Not a Business Model
I am cautiously optimistic that the heat is finally behind us. Being able to walk outside without needing to immediately change my…
Three Metrics Worth Tracking In Your Sales Org
John F. Kennedy first uttered the popular phrase, “a rising tide floats all boats” when arguing for government investment in the economy…
Publishers Shouldn’t Treat All Readers the Same Way When It Comes to Subscriptions
Living in New York City during the month of August is so interesting because it’s empty. And that’s what it feels like…
Paid Growth: A Necessary Tool for Thriving in a Post-Platform Era
There is a snobbish attitude regarding the use of paid growth in newsletters. Publishers that have overly relied on search and social…
Atlas Obscura Ads Are Crushing; But What’s the Story With Experiences?
It’s not every day that I get to write about not one, but two media companies that have transformed themselves over the…
Smaller Publishers Need to Be More Proactive With Their Subscriptions
If you take a smaller media publication and put it up against The New York Times, things are going to look very…
Making Sense of Puck’s Fundraising
Thank you to everyone who sent me a note for AMO’s four year anniversary. It’s incredible to think that there are readers…
Does Barstool Deal Show Content to Commerce Doesn’t Work?
The vision for content to commerce has always been that if you create a highly engaged audience, you can then create products…
Higher Margin is the Name of the Game for M&A
As I was preparing to write today’s AMO, I realized something. Tomorrow A Media Operator is turning four years old. I don’t…