Articles
Using Anchor Content to Grow Audience
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Quartz Is Right To Get Rid of Its Paywall
It’s pretty rare for a media company with a paywall to decide to remove it. This is because it’s too difficult to…
Dan Runcie on Putting His CEO Hat on With Trapital
Dan Runcie is the founder of Trapital, a publication dedicated to the business of hip hop. In this conversation, we discussed how…
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Paid Acquisition Is a Perfectly Viable Growth Channel
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There’s No Safety With the Nonprofit Label
Over the past couple of years, there has been a lot of conversation about news not working as a for-profit model. We’ve…
Scott Gerber on What Goes Into a Great Professional Community
Scott Gerber is the co-founder and CEO of Community.co, which partners with media companies to create high-priced professional communities. In this conversation,…
Ad Revenue Is A Lagging Indicator of Performance
In the AMO Slack channel (you get access as a premium member), there was a short discussion about increasing the value of…
Hypebeast Tries Its Hand at a SPAC
After the fumble that was BuzzFeed’s SPAC, many media companies that were otherwise excited about the prospects of going public via a…
Arsalan Arif on Loving What He Does at Endpoints News
Arsalan Arif is the co-founder and publisher of Endpoints News, a media company that covers the massive biopharma world. During this episode,…
Audience Growth Requires Constant Testing and Focusing on Quality
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BuzzFeed Fumbled, But It’s Still Early Days
Going public can be a blessing and a curse, depending on how your business is doing. In the case of BuzzFeed, it…
Adam Ryan on Building a Creator First Workweek
Adam Ryan is the co-founder and CEO of Workweek, a new media company that brings together creators in different industries. During this…
M&A Can Be Exciting, but There’s a Right Way and a Tricky Way To Do It
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STAT and Applied XL Create Paid Product Around Structured Data
The majority of media companies are trying to identify possible paid products. The most straightforward answer, for many, is to throw up…
There Needs to Be a Refocus on Quality at Events
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BDG Parenting Bet Is the Right Move
As someone who spends most of his time thinking about b2b media, I forget that one of the largest consumer audiences is…
Content Apps Are a Bad Investment for Publishers
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Disney+ Introducing Ad Option Is Smart
Streaming services used to be exclusively subscription-based. But as time has gone on, every one has started offering a cheaper, ad-supported version.…