Articles
Does Content Equal Media Company?
It has become common to assign the label of “media company” to any company that creates content. This argument has popped up…
NYT’s Results Demonstrate a Return to Media Normalcy
I have been thinking a lot about the 2020 results from The New York Times. What was a failing business a decade…
Elizabeth Bramson-Boudreau on The Digital Transformation of MIT Technology Review
Elizabeth Bramson-Boudreau is the CEO and Publisher of MIT Technology Review, the oldest technology magazine in the world. Over the past few…
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Acquisitions Like The Hustle Will Mostly Target One Type of Publisher
One of the big joys of writing about the media business is when a company I’ve covered gets acquired. I’ve discussed The…
Building an Awards Business
Trust is one of the major byproducts of good media. Although we live in an era where trust in the media is…
Jason Yanowitz on the Many Stages of Blockworks
Jason Yanowitz is the co-founder of Blockworks, a media and events company covering the crypto asset space. Originally, the plan was to…
The Platforms Eye Newsletters
When many of us solo writers think about the audience funnel for what we’re building, it often starts with Twitter. If we…
Media Gets Its Focus
I was interviewing a candidate for a job last week and he asked me an interesting question that stuck with me. “Do…
Scott Brodbeck on Building Hyperlocal Media Brands in the D.C. Area
Scott Brodbeck is the founder, editor, and publisher of Local News Now, a network of hyperlocal media properties. What started as a…
Google’s Cookie Replacement Means Nothing Has Changed
When I talk to some publishers that are overly reliant on programmatic advertising for their business, I sometimes imagine a major countdown…
Breaking Down Forbes’ Newsletter Strategy
The first time I made money on the internet, I was 16 or 17 years old. I should have been writing essays…
Bad Ads, Not Trump, Is What Kept Brands Away From News
It’s hard for humans to look in the mirror and admit that they are the problem. It’s just a lot easier to…
Will Creator Burnout Lead to a Return to Media Companies?
When people ask me how I am able to handle a full-time job and writing my newsletter, I say two things. First,…
Publishers Recognizing the Need for Better Product and User Experience
Hey— The Slack community launches tomorrow, so if you’d like to be part of the community here at A Media Operator, upgrade…
Capture The First-Party Data That Will Actually Help
The media industry has been making a pivot to taking ownership over user information and striving to collect more first-party data. In…
Lessons to Learn From WW84 Launch
Christmas in 2020 was different than other years. Whereas in the past, we’d travel from house to house, this year, we were…
The End of the Year Brings Multiple Deals
There’s always this inherent stress that comes from the end of the year. The goals we set in January suddenly come back…
Looking at the Axios Charlotte Acquisition
The New York Times reported on Thursday that Axios had agreed to acquire The Charlotte Agenda for “close to $5 million.” The…