Articles

February 16, 2021

Does Content Equal Media Company?

It has become common to assign the label of “media company” to any company that creates content. This argument has popped up…

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February 5, 2021
Members Only

Building an Awards Business

Trust is one of the major byproducts of good media. Although we live in an era where trust in the media is…

February 2, 2021

The Platforms Eye Newsletters

When many of us solo writers think about the audience funnel for what we’re building, it often starts with Twitter. If we…

January 29, 2021
Members Only

Media Gets Its Focus

I was interviewing a candidate for a job last week and he asked me an interesting question that stuck with me. “Do…

January 5, 2021

Lessons to Learn From WW84 Launch

Christmas in 2020 was different than other years. Whereas in the past, we’d travel from house to house, this year, we were…