Articles
Publishers Should Redirect Social Budgets Into More Content
At the MX3 event in Barcelona last week, I participated in a fireside chat called Direct-to-consumer: Thriving in a post-social, AI-driven world.…
How to Use Data to Mitigate Advertiser Churn & Grow Revenue
This is a special edition of A Media Operator, sponsored by H2K Labs. In these sponsored deep dives, we dig into a…
SI Lives? A Lot of Unanswered Operational Questions Exist
We’re excited to welcome a new sponsor to A Media Operator: H2K Labs. If you’re interested in becoming a sponsor in the…
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Brian Van Heuverswyn on the Growth of Active Interest Media
Jacob Cohen Donnelly: Why don’t we start at the very beginning. Talk to me about the history of Active Interest Media and…
Why Media & Events Work Hand in Hand
I’m wrapping up a great week in Spain at the MX3 Barcelona event. Thank you to everyone who came up and introduced…
How New Statesman Made Podcasts the Spine of Their Multimedia Strategy
New Statesman has seen a lot of success with video podcasts and has seen big growth on YouTube.
Long-Tail Is Seeing Less Traffic From Referrers
Hello from Spain… I’m at the MX3 Barcelona conference this week, so I look forward to meeting any of you who are…
Scott Jamieson Talks About Building Annex Business Media
Scott Jamieson is the CEO of Annex Business Media, a Canadian-based b2b media company.
Events Giving Media a Boost; But Still Some Uncertainty
We’ve got a couple of additional pieces this week, including a look at Janice Min’s The Ankler and how the in-house creative…
How Have Publishers’ In-House Creative Agencies Adapted to Changing Advertiser Priorities?
Publishers have to be willing to adapt to their advertiser needs, but they have an advantage with their 1st-party data.
The Ankler’s Janice Min Sees a Path to $10m in Revenue
Janice Min spent years building other publications; now she is running her own and sees a path to generating $10m in revenue next year.
Is Google’s AI Publisher Tool a Good Idea?
Last week, I was at BIMS—which was interesting—and then I was at the JEGI event yesterday. Next week, I’ll be speaking at…
Mitch Bettis on the Various Brands of Arkansas Business Publishing Group
Jacob Cohen Donnelly: It wasn’t until our mutual friend James Capo texted me on, I think it has to be five different…
There Is No Casual Consumer News Path Forward
I will be down in New Orleans this week at the BIMS event. If you’ll be there, let me know because it’d…
Does Brand Awareness Advertising Even Matter Anymore?
Before the internet, advertising was a glorious business. Being an ad salesperson was as easy as signing insertion orders. There wasn’t much…
BuzzFeed Sells Complex and Likely Buys Time With Noteholders
Axios reported that the Complex to NTWRK deal has officially closed in a move that we knew was coming and still likely…
gal-dem, Defector, and Being Transparent With Your Audience
By: Chris Sutcliffe, co-founder, Media Voices. This article is for members only Consider becoming a premium member so you can receive even…
Best Buy Should Make a Play for CNET
This is a guest piece by Mike Mallazzo, Writer & Publisher of United States of Amazon, Contributing Editor of Martech Record, and…