Articles
Advertising Is a Quiet Growth Area for The New York Times
For the past few years, much of the conversation about The New York Times has been tied to its subscription business. But…
Directly Sold Ads Offer a Position of Strength
Advertising has gone through a lot of changes throughout history. At the start of the ad business, brands had to buy directly.…
NewsCorp Expanding Its B2B Operation
NewsCorp announced on Monday that it had decided to lend a helping hand to S&P Global and IHS Markit by acquiring the…
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Let’s Talk About Core Web Vitals
It has been a busy summer with not one, but two core updates being released by Google for its search algorithm. And…
Dotdash is Now IAC’s Growth Machine
IAC has a standard habit of building up lines of business, getting them to a certain size, and then spinning them off.…
Outside’s Membership Business Could Be a Precursor for Something Bigger
The house of brands concept is such an efficient strategy because adding new publications does not come with linear growth in costs.…
We Don’t Need More Streaming News Platforms
If there is one thing you can always expect from media companies, it’s that they’ll all hop on the same bandwagon at…
More Media Companies Should Be Thinking About Content Studios
In the constant battle between advertising and subscriptions, content studios haven’t been discussed much. Specifically, I’m talking about media properties owning the…
Most B2C Media Companies Will Never Tackle B2B
As B2B media companies gain more awareness in the market, there might be a natural desire by some larger consumer media companies…
From Curation to Originals
Over the past couple of years, there has been a real explosion in the amount of curation-related products out there. Newsletters have…
Bundling Products to Boost Subscription Conversions
In an attempt to increase conversions to paid subscriptions, some media companies have been experimenting with offering additional perks outside of the…
The Creator Growth Is Slowing Down. Now What?
People are feeling a lot less motivated now about their media projects than they did during Covid. To echo some of the…
Diving Into BuzzFeed’s SPAC Plans
In a major win for CEO Jonah Peretti, BuzzFeed announced last week that, 13 and a half years after launching, it would…
More Time to Get First-Party Data Right
The past couple of years have likely been stressful for many publishers knowing that the 3rd-party cookie was on its way to…
The Intriguing Lookout Local is Working
I first wrote about Lookout Local about a year ago and said that I thought it was an intriguing idea. But it…
Preparing for Apple’s Removal of Email Tracking Pixels
A couple of decades before the rise of easy web browsing, Ram Tomlinson invented email. It has remained one of the most…
Are Media Companies Just Incubators For Spotify?
In its quest to diversify its revenue away from music and toward original, owned content, Spotify has been acquiring podcast creators left…
Is the Future of Events Small and Destination-Oriented?
Events are back. The speed at which the United States went from lockdown to 12,000+ people gathering in Miami to talk about…