Articles
When Doing What Feels Wrong Could Actually Be Right
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A House of Brands Allows for a Concise Acquisition Strategy
There is a semblance of schadenfreude when The New York Times publishes a pretty intense piece confirming what many in media already…
When Competition is Actually Good in Media
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Axios Doubles Down on Core Media Offering
In a shocking change of events, Axios went from the target of Axel Springer to watching from the sidelines as Politico came…
Supply Chain Issues Could Hit Publishers in Multiple Ways
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Gannett Tries for Local Sports Bundle
I wanted to thank everyone for responding to last week’s newsletter about Vice. I always want to hear from readers, so don’t…
What We Can Learn From The Wirecutter Paywall
It oftentimes feels like business models are dogma. You are either pro-subscription or pro-advertising. There is a right way and a wrong…
Vice Continues to Spiral With No End in Sight
In what can only be described as déjà vu, news came out while I was off that the deal Vice had been…
The Hill Acquisition Supports Politico’s Price Ambitions
Before we jump into today’s newsletter, I wanted to let you know that I will be taking some time off. There will…
OnlyFans Change Is Reminder To Own Platform
I launched A Media Operator on August 9, 2019, which means that we’re a little over two years old. Some of you…
Newsletters as a Subscription Hook Are Now a Core Offering
The best driver of paid subscriptions isn’t social media or SEO, it’s not even direct or other platforms like Flipboard. No, the…
Creators Need Niche Partners, Not Generalists
Being a creator and a media executive during this time of heavy investment in the creator economy space has been an incredibly…
Advertising Is a Quiet Growth Area for The New York Times
For the past few years, much of the conversation about The New York Times has been tied to its subscription business. But…
Directly Sold Ads Offer a Position of Strength
Advertising has gone through a lot of changes throughout history. At the start of the ad business, brands had to buy directly.…
NewsCorp Expanding Its B2B Operation
NewsCorp announced on Monday that it had decided to lend a helping hand to S&P Global and IHS Markit by acquiring the…
Let’s Talk About Core Web Vitals
It has been a busy summer with not one, but two core updates being released by Google for its search algorithm. And…
Dotdash is Now IAC’s Growth Machine
IAC has a standard habit of building up lines of business, getting them to a certain size, and then spinning them off.…
Outside’s Membership Business Could Be a Precursor for Something Bigger
The house of brands concept is such an efficient strategy because adding new publications does not come with linear growth in costs.…