Articles
We Don’t Need More Streaming News Platforms
If there is one thing you can always expect from media companies, it’s that they’ll all hop on the same bandwagon at…
More Media Companies Should Be Thinking About Content Studios
Friday, 16 Jul 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
Most B2C Media Companies Will Never Tackle B2B
As B2B media companies gain more awareness in the market, there might be a natural desire by some larger consumer media companies…
Join the AMO community
Access premium members-only content and join the exclusive community.
From Curation to Originals
Friday, 25 Jun 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
Bundling Products to Boost Subscription Conversions
In an attempt to increase conversions to paid subscriptions, some media companies have been experimenting with offering additional perks outside of the…
The Creator Growth Is Slowing Down. Now What?
People are feeling a lot less motivated now about their media projects than they did during Covid. To echo some of the…
Diving Into BuzzFeed’s SPAC Plans
In a major win for CEO Jonah Peretti, BuzzFeed announced last week that, 13 and a half years after launching, it would…
More Time to Get First-Party Data Right
Friday, 25 Jun 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
The Intriguing Lookout Local is Working
I first wrote about Lookout Local about a year ago and said that I thought it was an intriguing idea. But it…
Preparing for Apple’s Removal of Email Tracking Pixels
Friday, 18 Jun 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
Are Media Companies Just Incubators For Spotify?
In its quest to diversify its revenue away from music and toward original, owned content, Spotify has been acquiring podcast creators left…
Is the Future of Events Small and Destination-Oriented?
Events are back. The speed at which the United States went from lockdown to 12,000+ people gathering in Miami to talk about…
Are Courses a Good Focus for Publishers?
There has been an increasing interest in online courses being a new driver of revenue for media companies, with some making news…
NYT Buying The Athletic Would Be Smart
Anytime there are multiple stories in a month about a company potentially being acquired, you know it’s very likely that the company…
Passive Churn: Unintended Lost Revenue
Churn is a natural part of running any sort of subscription business. Whether intentionally or not, people stop being a customer of…
Warner Media/Discovery Deal Is the Barbell in Action
In what seems like a deal that came out of nowhere, AT&T announced that it would be merging its subsidiary, Warner Media,…
Will Informa Buy Journal of Commerce? [Contributor]
As S&P Global and IHSMarkit continue to navigate the regulatory hurdles to their planned $44bn merger, Informa Plc is believed to have resumed…
Linear Commerce for B2B
There has been plenty of ink spilled over the past couple of years—here and at other publications—about the content to commerce business,…