Articles
Two Things I’m Watching in 2022
I hope everyone had a great end of the year. It was good to take some time to recharge, clear the head,…
Subscriptions Are a Function of Reader Utility
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Vox and Group Nine Merger Is a Smart Deal For All Involved
First scooped by The Wall Street Journal and then confirmed by the companies, Vox and Group Nine are merging. According to the…
Lead Gen Is Great, But Also Addictive and Misses Major Opportunity
Sometimes I think about the heyday of magazine publishing when brands would throw money at a publisher for a piece of paper…
BuzzFeed Stumbles, But Doesn’t Fumble As It Goes Public
Day one of BuzzFeed being public is now complete. While I doubt this is what the executive team had in mind, one…
Is There An Opportunity in Magazines?
With the speed at which information can be obtained from anywhere in the world, the world of archaic magazines should be long…
Does TikTok Create a Second Pivot to Video?
Anytime I think about publishers creating native video on social media platforms, I’m reminded that the pivot to video has its own…
BuzzFeed Is Weeks Away From Being Public… Where Do We Stand?
In late 2020 and early 2021, SPACs were going to be the savior—nay, the bailout—for digital media. Finally, there was liquidity. But…
Partial Return to Office Misses The Point
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Workweek Is a Media Company and That’s the Point
One of the inflated areas of focus over the past couple of years has been the creator economy. There are so many…
We Need To Become More Consultative With Our Sales
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FTC Issues Major Warning to Deceptive Subscription Behaviors
For years, I have wanted to subscribe to The Wall Street Journal. I visit the site often enough because they do legitimately…
Could Free Content Be More Lucrative?
For those of that aren’t premium members, you aren’t used to getting a piece from me on Fridays. I wanted to open…
Gambling Sites Are Coming for The Athletic
After The New York Times walked away from acquiring The Athletic, I could see very few remaining acquisition options for the subscription…
What To Expect As We Plan for 2022
We’re well into the fourth quarter and if yours is looking anything like mine, the conversation du jour is what’s coming in…
Events & Trade Show Operators Seeing Mixed Results
With the pandemic ebbing and flowing (and currently looking to be ebbing here in the United States), operators might be looking at…
Advertising Reliant Products Are Getting Hit Right Now
The writing has been on the wall for a while now, but we’re starting to see some of the early signs of…
Owning Your Audience May Not Work With Audio
Anyone that has heard me talk about media has heard me say the phrases “own your audience” and “don’t build on rented…