Articles
HousingWire Expands Into New Vertical With Niche Media Playbook
One of the nice things about niche media is the ability to use a trusted playbook to expand into new verticals. If…
From Individual to Brand: Why The Transition Matters
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Podcast: Adam White on Building The Politico of Sports
We discussed how Front Office Sports got its start, early unique deals and how he sees Front Office Sports becoming the Politico of Sports.
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Is a Wirecutter Subscription A Smart and Necessary Play?
It looks like Wirecutter is looking to hire a Director of Marketing to, in part, help the company build out a subscription…
The DNA of a Company Matters And Breaking It Is Nearly Impossible
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Podcast: Brian Dolan On His Multiple Careers in Media
We discuss his previous company, MobiHealthNews, his new newsletter & market research business and advice for other operators.
Was Vox’s Audience Contribution Strategy Wrong?
In April, as companies were starting to grapple with the reality that advertising budgets likely going to stay depressed for some time,…
Announcing The New Podcast & Celebrating A Year of A Media Operator
Please excuse this unexpected and somewhat introspective email on a Sunday, but I wanted to send a quick note to celebrate a…
How New Products Can Help With 1st-Party Data Collection
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The New York Times Is A Competitor To All Local Newspapers
When celebrating the success of media, it’s impossible not to mention The New York Times. It has passed 6 million subscribers; it’s…
Two Ways to Identify Organic Search Opportunities & Using Q&As to Build Traffic
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Local Media Creates a Super Sports Bundle
When I think about local sports news, I remember my grandfather walking to the corner store and buying the New York Post…
Taking Care Of Your Email List
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Is Substack a Media Company or a Technology Company?
These days, it seems every media company wants to be a technology company (and shouldn’t be) and every technology company thinks they…
Tracking the Analytics That Actually Matter for Your Publication
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Podcast Revenue Expected to Be Up Despite Loss of Commuting Caused by COVID-19
When COVID-19 first hit, one of the big concerns was that podcast downloads were going to drop. The commute was over. When…
Twitter Wants Subscriptions and My Thinking On Platforms and Publishers
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Facebook Will Lose No Power With This Boycott
I admire a good boycott. It’s the constitutional right of us Americans to protest and boycott when we believe the right thing…