Articles
CNN+ Was Doomed From the Start and Closure is the Right Move
I’m so excited to jump in and offer my totally useless take on Elon Musk buying Twitter because it seems like that’s…
Alexis Grant on Launching They Got Acquired
Jacob Cohen Donnelly: On your about page, you say that you launched They Got Acquired because you had gone through two exits…
Using Anchor Content to Grow Audience
The internet is voracious for new content. And no matter how much you create, tomorrow is another day where you need to…
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Quartz Is Right To Get Rid of Its Paywall
It’s pretty rare for a media company with a paywall to decide to remove it. This is because it’s too difficult to…
Dan Runcie on Putting His CEO Hat on With Trapital
Jacob Cohen Donnelly: Let’s start this conversation at the very beginning. What is Trapital and why did you decide to launch this…
Paid Acquisition Is a Perfectly Viable Growth Channel
Truly effective audience development is one of the hardest parts of building a media business. And in the early days, it can…
There’s No Safety With the Nonprofit Label
Over the past couple of years, there has been a lot of conversation about news not working as a for-profit model. We’ve…
Scott Gerber on What Goes Into a Great Professional Community
Jacob Cohen Donnelly: I want to start at a very high level, and then we’ll move more tactical on your about Page@community.co.…
Ad Revenue Is A Lagging Indicator of Performance
In the AMO Slack channel (you get access as a premium member), there was a short discussion about increasing the value of…
Hypebeast Tries Its Hand at a SPAC
After the fumble that was BuzzFeed’s SPAC, many media companies that were otherwise excited about the prospects of going public via a…
Arsalan Arif on Loving What He Does at Endpoints News
Jacob: According to your subscription page, you launched Endpoint News in 2016. How did you find your way to launch in a…
Audience Growth Requires Constant Testing and Focusing on Quality
Andrew Grove, the first employee at Intel and its CEO for a decade in the late 80s and 90s, had a unique…
BuzzFeed Fumbled, But It’s Still Early Days
Going public can be a blessing and a curse, depending on how your business is doing. In the case of BuzzFeed, it…
Adam Ryan on Building a Creator First Workweek
Jacob: Something you may not know about me, but for about 30 minutes, I thought about becoming a history teacher. It’s actually…
M&A Can Be Exciting, but There’s a Right Way and a Tricky Way To Do It
Mergers and acquisitions are one of the more exciting opportunities in business. If you’re the acquired, you get to walk away with…
STAT and Applied XL Create Paid Product Around Structured Data
The majority of media companies are trying to identify possible paid products. The most straightforward answer, for many, is to throw up…
There Needs to Be a Refocus on Quality at Events
Events had become the lifeblood for many media brands leading up to the pandemic. While ads were a struggling business, experiential was…
BDG Parenting Bet Is the Right Move
As someone who spends most of his time thinking about b2b media, I forget that one of the largest consumer audiences is…