Articles

August 2, 2022

So, A Recession… Now What?

People far smarter than I can debate the merits of whether two-quarters of economic contraction is equal to a recession or if…

July 26, 2022

Industry Dive Proves B2B Can Be Big

There’s something to be said for putting your head down and just getting work done. You don’t act flashy, and you don’t…

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July 15, 2022
Members Only

Now’s the Time to Start Thinking About 2023

There exists an inflection point at media companies—and honestly, all companies—when they start to think about things farther in advance. Gone are…

June 28, 2022

The Tough State of Local Advertising

We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it’s interesting…

June 24, 2022
Members Only

Does Any of This Actually Matter?

It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of…

June 7, 2022

The Easy Liquidity is Gone

There’s something special about a lock-up period. After a company goes public, most shareholders are “locked” from selling their shares. This ensures…

May 27, 2022
Members Only

The One-Two Punch of 1st-Party Data

For years, knowing your audience wasn’t a priority. Instead, publishers outsourced that responsibility to adtech vendors. Since most monetization was done with 3rd-party cookies anyway, the publisher didn’t really care. Or, if they cared, they didn’t have the will to overcome the competitive disadvantage they found themselves in.