Articles
Google is Coming After Bad SEO Content Again
There are three guarantees in life: death, taxes, and SEOs trying to game Google. But when there are 5.6 billion searches per…
Publishers Should Be Testing More Frequently
In a previous life, my dream was to be a microbiologist. I thought working in a lab would be so fascinating. However,…
Not All Media Companies Are Struggling With Ads
Now that we are solidly in the third quarter, we are seeing results from public digital media companies. And I may be…
Newsletters Should Be Step One for New Media Companies
Over the past couple of weeks, there has been a lot of talk about the newsletter boom dying away. Things were rip-roaring…
Axios Is Bought and Informa Sells Lloyd’s List
Three years ago, I launched A Media Operator. For those that know the story, I just decided to write. From day one,…
Product Management and Media Companies
When I was younger, I nearly took my career in a radically different that likely would have taken me out of media.…
So, A Recession… Now What?
People far smarter than I can debate the merits of whether two-quarters of economic contraction is equal to a recession or if…
Diversification of Revenue Comes in Different Flavors
If there’s one thing that you can always depend on when running a business, it’s a revenue source drying up. Even if…
Industry Dive Proves B2B Can Be Big
There’s something to be said for putting your head down and just getting work done. You don’t act flashy, and you don’t…
The Argument for Registration Before Subscription
Building a subscription business is not about throwing a paywall up in front of readers. The truth is, a paywall is just…
Euromoney To Be Taken Private and Split Into Parts
Whether the economy is in a bad place or not is irrelevant for some investors in the take-private market. Things are still…
Now’s the Time to Start Thinking About 2023
There exists an inflection point at media companies—and honestly, all companies—when they start to think about things farther in advance. Gone are…
Red Ventures Creates JV With UnitedHealth
When we think of ways to monetize media assets, we tend to think of ads and subscriptions. But there are other ways…
Two Areas Where Subscription Businesses Lose Revenue
Building a subscription business is often not an easy task. It’s not just throwing up a paywall and then sitting back to…
Where the Creator Economy Goes From Here
It has been a lot of fun for creators over the past couple of years. Whether it’s people like me who have…
The Tough State of Local Advertising
We all know that the local media market continues to struggle, and there is a multitude of reasons why. But it’s interesting…
Does Any of This Actually Matter?
It’s time for an existential crisis newsletter. But stick with me because I think once we get past questioning the meaning of…
Subscription Business Remains an Uphill Climb
Every year, the Reuters Institute releases its Digital News Report, which is chock full of fascinating insights. This year is no different.…