April 17, 2024
Members Only

Why the Baltimore Banner Relies on Its App for Retention Tool

By: Esther Kezia Thorpe

For many publishers, apps have historically been expensive to set up, and difficult to prove ROI on. The app boom of the early 2010s, where PDF replicas or enhanced digital versions of magazines were all the rage, bore little fruit, leaving some organizations reluctant to experiment again.

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