Total Monetization Could Mean Giving Readers Choice

With traffic to publishers dropping, more are thinking about maximizing the revenue they generate on those that hit their page. But to do this well, publishers will need to do more than simply launch a paywall or begin doing affiliate marketing. Total monetization will become an operational jig saw where operators try to piece things together.

Over the summer, I wrote about how important it is to maximize the LTV of your readers. In this context, I explored the concept of a revenue server. The idea was that operators would be able to promote the right offer to the right reader based on their behavior. I wrote: