November 18, 2024
Members Only

The Strategic Benefits of Unified Podcast Feeds

By Esther Kezia Thorpe, freelance media analyst and co-founder at Media Voices.

Building an audience for podcasts can be a long process. So when publishers decide to launch a new show, is it better to create a new RSS feed for it and begin the effort of building up an audience from scratch again, or mix shows into one feed?

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